However, they were worried: Mattel's lawyers might try to claim any work they did on the 2600 was covered as part of their video game contract with Mattel. Hightower and his senior staff decided that they should try their hand at programming for the Atari 2600, either for Mattel or for a higher bidder. Sales for 1981 were projected to at least double. While APh was contracted to sell each game to Mattel for less than $30,000, those games, retailing at over $30, had sold an average of 50,000 copies each. Within a year of Intellivision's 1980 national introduction, it became apparent to Hightower that he had made a bad deal with Mattel. APh was also contracted to program the first games for the system. Hightower's company, APh Technology Consulting, helped design the system that eventually became the Intellivision console. After the introduction of the Atari 2600 video game console in 1977, Richard Chang in the Design & Development department of Mattel Toys thought that Mattel should have its own game system to compete.Ĭhang sought out experts in microprocessor programming and quickly linked up with Glenn Hightower.
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